how to make more cold calls

a simple hack I’ve done for years to make cold calls.

I’m constantly asked how I can bang out 100+ dials a day, whether that’s a sales job or prospecting for myself.

it’s incredibly simple, I just distract myself. I will watch something while I’m cold calling, like a livestream of a video game or some mindless show.

the logic is, since the industry average is around a 5% pickup rate, most people don’t answer the phone.

so why be preparing for a call that no one is going to likely answer? you should’ve already done your list prep. you generally know who it is that you’re going to be calling on, so you generally know what is interesting to them. this is all script prep.

so then when someone answers, i just switch on the focus to the prospect.

this might be somewhat difficult at first, but you maybe shouldn’t be doing this at first. you should be doing this after a few months of prospecting so you have some understanding of what it is you’re selling, who you sell it to, and the talk tracks around it. it’s all pretty mindless, and you’re just reacting to their objections (which you should have some knowledge on how to do, there are only so many objections you can hear).

and this is how you can get into 150-200 cold call territory a day (if you’re strictly prospecting. if you have other things to do this maybe won’t happen).

this is how you make cold calling easier.